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OneTouch
Power of Knowing

RAN IN: United States

CLIENT
LifeScan Canada Ltd.

AGENCY
The Integer Group *Lead Agency

Ross Snodgrass, Group Creative Director
Cheryl Sturgon Gherity, Group Account Director
Armand Parra, Director, Insight & Strategy
Matt Miller, Associate Creative Director
Shannon Doyle, Account Supervisor
Andrew Morse, Director, Insight & Strategy
Maureen Setsma, Senior Art Director
Jeff Olson, Lead Artist
Natalie Boykin, Senior Copywrite


SUMMARY

OneTouch Canada was backed into a corner. Tactics by competing blood glucose meters had eroded market share, and shut OneTouch out of its largest retail client. With 66% of all meters placed at pharmacy, winning at retail was the only option. Through a disruptive creative campaign customized for multiple retailers, OneTouch produced record-breaking results. Tapping into the shopper profiles and diabetes programs of each account led to an amazing number of meters being placed and subsequent strip sales that allowed OneTouch to maintain it's category-leading status.

CASE STUDY

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CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Retail Experience, Packaging

Audience: People with diabetes.

Objectives: Other

Type: Business to Consumer

Classification: Regional,National

Language: English