Procter & Gamble

Saatchi & Saatchi X *Lead Agency

Brianne Brannan, Senior Account Manager
JJ Coleman, Project Manager
Jamie Duke, Multimedia Content Specialist
Allison Lee, Production Services
Sheryl Martin Gillette, Director, Project Management
Greg Mueth, Planning Director
Kim Phillips, Senior Digital Producer
Eli Saldivar, Digital Practice Lead
Jason Stewart, Associate Creative Director
Chris Trotter, Senior Copywriter

Swiffer invented the "quick clean" category ten years ago. But last year, we reinvented how Swiffer is sold. "Project Jack" took Swiffer "out of the box" and displayed it fully assembled in the cleaning aisle. Those who never considered Swiffer before were now able to see and feel the quality, innovation and cleaning power of Swiffer. A customized national launch at Walmart - including shopper insights-based out-of-store and in-store tactics - produced results that far surpassed brand goals as well as out-performed all other launches at competing retailers.