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Walmart
Walmart and P&G Family Movie Night

RAN IN: United States

CLIENT
Walmart

Stephen Quinn, Executive VP and CMO
Benjamin Simon, Director of Strategic Platforms
Greg Warren, VP of Creative Advertising


Procter & Gamble

Kristine Decker, Associate Marketing Manager
Marc Pritchard, GMO (Global Marketing & Brand Building Officer)
Meredith Suffron, Brand Manager

AGENCY
The Martin Agency *Lead Agency

Joe Alexander, SVP, Group Creative Director
Brad Armstrong, EVP, Group Managing Director
Sydney Norton, SVP,Group Managing Director
Katherine Wintsch, SVP,Group Planning Director


Barker DZP


Velvet Hammer Branding LLC


MediaVest


SUMMARY

When families were struggling to find content on TV the whole family could watch together, Walmart and P&G used their size and scale for good and developed reoccurring, free, family-friendly TV-movies and branded these events as "Family Movie Night." They created an integrated marketing campaign that not only connected moms with the brand equities of these companies, but also drove incremental trips to Walmart and sales of the brands that supported Family Movie Night.

CASE STUDY

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CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: TV, Interactive, Print, Retail Experience, Packaging, Sampling,In-Store Video (Walmart's Smart Network)

Audience: Families

Objectives: Build brand equity

Type: Business to Consumer

Classification: National

Language: English