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Snapdragon by Qualcomm
Snapdragon Presents: The Bug Circus Generator

RAN IN: United States, Canada

CLIENT
Qualcomm

Heath Meyer - Manager, PR & Social Media

AGENCY
Denizen Company *Lead Agency

Gabriel Abraham - Production Designer
Billy Baughman - Agency Producer
Denizen - Creative Director
Denizen - Copywriter
Lila Javan - Director, Photography


SUMMARY

To bring awareness to the power efficiency of Snapdragon mobile microprocessors, we created the Bug Circus Generator, powering a smartphone with tiny insects on circus equipment. The campaign ran through YouTube video and Facebook tab components. Once a user entered the Facebook page, they would be able to watch the video and look through supplemental info-graphic content pertaining to the Bug Generator concept. The video increased awareness and generated worldwide publicity around a relatively unknown brand to consumers. In one week the video received over 1 million views, quadrupled Snapdragon's Facebook Likes, built online communities and went on to generate over 2 million views.

CASE STUDY

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CASE VIDEO


Hero Medium: Social Networking Applications

Medium Featured On Video: Interactive, Social Networking Sites/Applications, Consumer Involvement

Audience: New Audience, Brand Influencers, Specific cultural or ethnic group

Objectives: Increase awareness

Type: Business to Consumer

Classification: Local,Regional,National,Multinational

Language: English