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CommunityAmerica Credit Union
Escape Your Bank

RAN IN: United States

CLIENT
CommunityAmerica Credit Union

Lisa Ginter - COO
Greg Manis - Director, Mktg. & Creative

AGENCY
Bailey Lauerman *Lead Agency

Doug Hagge - Chief Strategy Officer
Carter Weitz - CCO
Scott Hale - Digital Experience Strategist
Mike Kuhl - Acct. Executive, Brand Strategist
Nick Main - Sr. Writer
Jessica Polmanteer - Sr. Contact Strategist
Ron Sack - Assoc. Creative Director
Emilie Wells - Acct. Supervisor


Trozzolo Communications Group


SUMMARY

Facing the formidable challenge of one of the nations most crowded financial markets, and well-funded and entrenched competitors, Kansas-City-based CommunityAmerica Credit Union achieved phenomenal success and far outpaced the aggressive goal of a 30-percent increase in account openings. Based on a keen market assessment and prognostication of cultural unrest, ESCAPE Your Bank was conceived as A Movement, introduced the conceptual twist of Free-ing Checking and leveraged a powerful heroic outlaw brand archetype against a target persona.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, Print, OOH, PR, Retail Experience, Guerrilla, Events, Consumer Involvement

Audience: New Audience

Objectives: Gain new customers

Type: Business to Consumer

Classification: Local

Language: English