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Embassy Suites Hotels
"More More" and More

RAN IN: United States

CLIENT
Embassy Suites, Inc.

John Lee - VP, Brand Mktg. & Comm.
Tina Kamalanathan - Director, Digital Mktg.
Mary Mastracci - Manager, Brand Mktg.
Joelle Park - Director, Brand Mktg.

AGENCY
BBDO Atlanta *Lead Agency

Gill Duff - President, CEO
Cabot Norton - SVP, Executive Creative Director
Megha Parikh - Sr. Planner
Heather Regna - SVP, Group Acct. Director


OMD

Allan Aure - Strategist
Christina Greer - Strategy Supervisor


istrategylabs, LLC


SUMMARY

In a world of daily hotel discounts, Embassy Suites Hotels took the road less traveled. Instead of buying the business, they set out to earn it by building the value of the brand. Seasoned travelers were frustrated by being nickel-and-dimed for everything from checking their bags to getting a snack on the plane. Embassy Suites More More campaign positioned them as the only upscale hotel that always gives you more. The campaign drove a 3.4% increase in YOY bookings, and exceeded goals in both brand advocacy and brand linkage.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, Print, Sales Promotion

Audience: Men,Women, Families, Business and Leisure Travelers

Objectives: Other

Type: Business to Consumer

Classification: National

Language: English