Crown Imports, LLC

Craig Neely - Sr. Director, Mktg.
Jim Sabia - EVP, Mktg.

Goodby, Silverstein & Partners *Lead Agency

Jeff Goodby - Co-Chairman
Jamie Barrett - Executive Creative Director, Assoc. Partner
Kelly Evans-Pfeifer - Group Strategy Director
Ralph Paone - Brand Strategist
Grant Piper - Art Director
David Roth - Copywriter
Rob Smith - Group Acct. Director, Assoc. Partner
Kiki Veralrud - Acct. Manager

Horizon Media Inc.

To reignite its growth, Corona Light needed to become more than just the beer Corona drinkers turn to when they want fewer calories. It had to come into its own and aggressively compete against the domestic light beers by moving out of the Beach House and into the Light Beer Guy's House. Through an integrated effort urging guys to bust their ruts (same nights, same beers) with A Refreshing Change of Beer, the campaign sparked engagement, elevated perceptions, expanded drinking situations, and drove trial and sales despite being outspent 60-to-1.