AT&T

Ashley Sheets - Assoc. Director, Media

MEC *Lead Agency

Chet Fenster - Managing Partner, MEC Entertainment
Peggy Kelly - Managing Partner, Implementation/Buying
Scott Accardo - Supervisor, Media/Comm. Planning
Monica Dembski - Manager, Digital
Lynne Jansons - Director, Digital
Kate Kohlmann - Partner, Sr. Director of Digital
Caitlin Meagher - Manager, MEC Entertainment

Turner Broadcasting

Katie Lucey - Director, Promotions Mktg.

The objective of the Conan partnership was to improve AT&Ts favorability amongst Millennials by demonstrating how AT&Ts technology and network could enhance Conans broadcasts into an interactive and social experience. This multi-platform sponsorship included a tablet app that synchronized with and enriched Conan in real-time, multi-part web-series and return of the Conan Blimp, which provided aerial coverage of MLB playoff games. Success was achieved via 39% increase in brand opinion and improvement across intent to switch metrics, showing 55% lift, while garnering 25 million Twitter impressions, 90% which were positive.