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PFLAG Canada
Stories to Inspire Change

RAN IN: Canada

CLIENT
PFLAG Canada

Jayme Harper - President
Mark Childs - Mktg. Board Director
Cherie Macleod - Executive Director

AGENCY
Draftfcb *Lead Agency

Robin Heisey - CCO
Judy Hamilton - VP, Integrated Production
Elma Karabegovic - Art Director
Lauren Miller - Creative Director
Anna Neilson - Producer
Cynthia Roach - Acct. Director


SUMMARY

A recent rash of gay teen suicides highlighted an urgent need for support in the LGBT community. So we created a campaign for PFLAG - Parents and Friends of Lesbians and Gays - that used innovative media to amplify the PFLAG message, increase their donated ad spend by over 1900%, and create a mobile-based support group like nothing seen before.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Radio, Interactive, Mobile/Tablet, Print, OOH

Audience: New Audience, Men, Women, Specific cultural or ethnic group, Boomers (45+), Teens (13-20), Young Women (20-35), Young Men (20-35), Families, Mothers, Fathers

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English