1-800-DENTIST

Gregg Coccari - CEO
Fred Joyal - CEO, Co-Founder
Kathy Gimenez - Media Buyer
Michael Turner - President

Secret Weapon Marketing *Lead Agency

Dick Sittig - Founder, Creative Director
Patrick Adams - Managing Director
Brock Anderson - Mgmt. Supervisor
Leah Dieterich - Assoc. Creative Director
Reece Hoverkamp - Assoc. Creative Director

Horizon Media Inc.

Gene Turner - SVP, Managing Director

After 25 years, the classic direct response approach of "repeating the offer" had lost effectiveness for 1-800-DENTIST. New management, and a new agency, determined that to increase call volumes and lead quality the direct response creative rulebook needed to be rewritten. 12 months later, the new, more emotional, customer-centered approach is wildly successful, with call volume up 110% and leads nearly 50% more qualified.