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Sun Valley and Sun Valley Marketing Alliance
Skip Town to Sun Valley

RAN IN: United States

CLIENT
Visit Sun Valley

Arlene Schieven - President, CMO


Sun Valley Resort

AGENCY
Eleven Inc. *Lead Agency

Mike McKay - CCO
Jake Bellacera - Web Development
Chris Caceres - Interactive Producer
Michael Grant - Copywriter
Bryan Houlette - Creative Director
MDavid Low - Engineer, Creative Technologist
Jen Marek - Sr. Interactive Producer
Daniel Murphy - Director, Interactive Production
Sara Worthington - Art Director, Interactive Designer


Fourteen 4


SUMMARY

A summer in Sun Valley is just as nice as the winter. Most people dont know that though. So, during the height of the summer, we gave city dwellers a taste of Sun Valley by using one of summers most beloved activitiesskipping a rock. Using their computer and a robot on a lakeside in Sun Valley, guests were able to skip rocks across the water in real time. With a budget to sustain for one week, we increased unique visits by 5,000% and attracted visitors from 50 states and 96 countries.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, Social Networking Sites/Applications, Events, Product Design, Professional Engagement

Audience: Specific cultural or ethnic group

Objectives: Brand relaunch, reposition

Type: Business to Consumer

Classification: Regional

Language: English