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Medtronic Foundation -- The HeartRescue Project
Save-A-Life Simulator

RAN IN: United States

CLIENT
Medtronic Foundation -- The HeartRescue Project

Richard Fischer - Manager, Corporate PR
Joan Mellor - Program Manager
Victor Ohno - Digital Strategist
Heather Page - Director, Mktg.

AGENCY
Colle+McVoy *Lead Agency

Melissa Bertling - Acct. Director
John Borchardt - Director, Broadcast
Annie Dubsky - Counselor
Eric Husband - Executive Creative Director
Lee Kimball - Copywriter
Derek Till - Sr. Art Director


Exponent PR


SUMMARY

Thousands of people witness Sudden Cardiac Arrest (SCA) every day but few bystanders step in to help, because they dont know what to do. As a result, nine out of 10 victims dont survive. The HeartRescue Project set out to improve SCA survival by creating an innovative new training tool, built on a gamification strategy, that would help people learn what to do if they witness someone collapse.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications

Objectives: Increase awareness

Type: Business to Consumer

Classification: Regional

Language: English