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Multiple Brands/Procter & Gamble
Olympics Limited Edition Items at Walmart

RAN IN: United States

CLIENT
Procter & Gamble

AGENCY
Saatchi & Saatchi X *Lead Agency

Joanna Arscott - Executive Creative Director
LJ Herrera - Copywriter
Katie Hollowell - Sr. Acct. Manager
Allison Lee - Production Services Supervisor
Jess McCutcheon - Project Manager
Trenton Moss - Production Services Supervisor
Peter Ratcliffe - Sr. Art Director
Jody Sims - Sr. Production Artist
Doug Van Andel - Global Creative Director
Troy Wisdom - Structural & Design Engineer


SUMMARY

The 2012 Olympics were poised to be an amazing exhibition for P&G, but the Walmart shopper just didnt see the Olympics as personally relevant. We set out to change that. Our objectives were to create +50 million media impressions directing shoppers to their local Walmart or to Walmart.com and to drive an incremental 10% lift on P&G Limited Edition Olympic SKUs. We achieved these goals with over 147 million impressions and impressive increases in limited edition SKUs, including Bounty and Downy (+21% and +13%, respectively), all by making the Olympics relevant to moms.

CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Print, OOH, PR, Retail Experience, Guerrilla

Audience: Mothers

Objectives: Market share - increase

Type: Business to Consumer

Classification: National

Language: English