Xoom Corporation

Theresa Pasinosky - Mktg. Director, Latin America

Hispanic Group *Lead Agency

Cesar Bettocchi - Creative Director
Ivan Dibos - VP, Director of Business Development & Client Services
Claudia Estremadoyro - Acct. Executive

Considering the growing market of remittances to Latin American and the limitations on the traditional methods of sending money, Xoom created the "Better way" campaign in 2011 highlighting the brand's solution to this difficult task. Xoom offered an easy, fast, convenient and secure way to send money online. The challenge was shifting the current habit of Hispanics from sending money offline to online by building awareness of Xoom's service while exposing the difficulties that the conventional method presented. The campaign produced overwhelming results surpassing all of the expectations and increasing the acquisition goal 2.1 times more.