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Quaker Oats
Power Their Potential Back-to-School Program

RAN IN: United States

CLIENT
Quaker Oats

AGENCY
Saatchi & Saatchi X *Lead Agency

Jake Bofferding - Copywriter
Amanda Danish - Insights Director
Brian Hutchinson - Sr. Production Services Supervisor
Julie Quick - NA Planning & Insights Leader
Katie Quinn - Assoc. Creative Director
Eliud Saldivar - Digital Practice Lead
Kevin Shelhamer - SVP, Managing Director
Brad Taylor - Creative Director
Lisa White - Acct. Director
Pamela Young - Sr. Acct. Manager


SUMMARY

Getting her kids' morning nutrition right during back to school is extremely important to Mom. Quaker set out to deliver the Power Their Potential program to give moms the solution they needed for a better morning while also helping to inspire kids to be their best. Our objectives were to grow sales by 5% vs. the prior year, outperform the competition, and reverse continuous share decline. We reached these goals by delivering +6.9% sales growth, achieving positive dollar sales where competition lagged and restoring positive share growth.

CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Interactive, Print, Direct, Retail Experience, Shopper Involvement

Audience: Mothers, Woman

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English