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CDW
CDW. People Who Get IT.

RAN IN: United States

CLIENT
CDW

Neal Campbell - CMO
Dean Lamb - Brand Manager

AGENCY
Ogilvy & Mather *Lead Agency

Joe Sciarrotta - CCO
Charles Brandl - Mgmt. Supervisor
Liz Fassl - Acct. Supervisor
Cathy Francque - Executive Group Director
Laura Mccullough - Acct. Director
Chris Wall - Creative
Meghan Wrigley - Acct. Supervisor


SUMMARY

CDW was perceived as a box pusher of technology. They needed to showcase their higher level solution expertise in order to grow their business. They needed to show that they Get IT. By showing the human side of solutions through humorous analogies, CDW solutions revenue grew a remarkable 15% over the same year-ago period.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive

Objectives: Change brand image

Type: Business-to-Business

Classification: National

Language: English