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Zappos
A Hunt for Happiness

RAN IN: United States

CLIENT
Zappos

AGENCY
Mullen *Lead Agency

Mark Wenneker - CCO
Laurel Boyd - VP, Group Media Director
Erin Clarke - Acct. Executive
Lisa Doman - Sr. Art Director
Bruce Gold - SVP, Group Acct. Director
Schuyler Hunt - Creative Technologist
Kate Melville - VP, Assoc. Media Director
Jay Spahr - Jr. Art Director
Tim Vaccarino - Executive Creative Officer
Norman Yuen - Sr. Acct. Executive


SUMMARY

Zappos.com is built on a company culture of delivering happiness by surprising consumers with the unexpected lengths they will go to put a smile on their face. Over Easter weekend, the Zappos.com Happy Hunt delivered happiness to an entire community Portland, Oregon, rated by some as the unhappiest city in America. Zappos.com hid over 100 items throughout the city and served up free lunches and fun activities by partnering with local business. And in the process, inspired others to also take on the mission of delivering happiness.

CASE STUDY

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CASE VIDEO


Hero Medium: Consumer Involvement

Medium Featured On Video: Radio, Social Networking Sites/Applications, OOH, Guerrilla, Events, Consumer Involvement

Audience: New Audience, Brand Influencers

Objectives: Build brand equity

Type: Business to Consumer

Classification: Local

Language: English