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Walmart
Walmart's Receipt Challenge

RAN IN: United States

CLIENT
Wal-Mart Stores, Inc.

Mike Elgass - Sr. Director, Local Mktg.
Andy Johnson - Sr. Director, Creative Advt. & Production
Matt Taliaferro - Sr. Director, Consumables HW
Sharonda Britton - Director, Multicultural
Julianne Hall - Mktg. Manager
Katherine Mowery - Sr. Manager, Broadcast Production
Jeff Muench - Director, Local Sales
Alexandra Nates - Assoc. Mktg. Manager
J.D Schupp - Sr. Manager, Advt. & Creative/Production

AGENCY
Vimby LLC *Lead Agency

Richard Phelan - SVP, Connections Group Client Director


Starcom MediaVest Group *Lead Agency


The Martin Agency


SUMMARY

Walmart needed to be competitive on a local level and so the Walmart Receipt Challenge was born. We recruited real, non-Walmart shoppers to bring their receipts to Walmart and tangibly prove how much they could've saved. This new way of advertising with low budget, nimble productions using real people resulted in hard proof of savings right in Moms back yard. Over the course of this campaign, we saw lapsed shoppers return to Walmart with increased frequency and higher overall spending.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Radio, Interactive, Social Networking Sites/Applications, Print

Audience: Mothers

Objectives: Market share - increase

Type: Business to Consumer

Classification: Local

Language: English