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Accenture
Leveraging Results to Give Substance to the Brand's "High Performance. Delivered" Tagline

RAN IN: United States

CLIENT
Accenture

Roxanne Taylor - CMO
Julie Koewler - Sr. Director, Global Advt.
Patrick McDermott - Sr. Manager
Teresa Poggenpohl - Executive Director, Global Image

AGENCY
TBWA\Chiat\Day *Lead Agency

Mark Figliulo - CCO
Patrick Collins - WW Managing Director
Parker Barnum - Acct. Director
Antony Bennett - Global Creative Director
Joe Konietzko - Planning Director
Brad Roseberry - Global Creative Director


MEC North America *Lead Agency


SUMMARY

Accenture launched the next chapter in its history by disrupting B2B advertising conventions and reshaping the way it presented its brand. To better support the opportunity to encourage growth from existing clients, Accenture needed to increase audience awareness of the breadth of its capabilities. By creating a bold new identity and focusing on the results they deliver for clients everyday, Accentures new campaign successfully deepened brand familiarity, beat awareness goals and drove greater digital engagement across its audience while gaining enthusiastic support from over 250,000 employees around the world.

CASE VIDEO


Hero Medium: OOH

Medium Featured On Video: Interactive, Mobile/Tablet, Print, OOH,Office branding, collateral, custom publications, brand website

Audience: Brand Influencers

Objectives: Brand relaunch, reposition

Type: Business-to-Business

Classification: Local, National

Language: English