Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

BC Hydro
Power Smart Month Program

RAN IN: Canada

CLIENT
BC Hydro

AGENCY
DDB Canada / Vancouver *Lead Agency

Sue Bell - Broadcast Producer
John Larigakis - Art Director
Dean Lee - Creative Director
Justin MacLeod - Technical Director
Karen Martin - Acct. Manager
Neil Shapiro - Copywriter
Courtney Smith - Print Producer
Zara Thomas - Interactive/Agency Producer


Soft Citizen, Film Company


Wave Productions, Recording Studio


SUMMARY

Its not often that a client and agency set out to reduce customer use of a product. But that was our objective to get BC Hydro customers to use less electricity. Because BC is blessed with such abundant natural resources, there is a tendency to take electricity for granted. It is our job to shake citizens out of this complacency. We found that the best reason for BC Hydro customers to conserve electricity is to remember how much it means to them when the powers not there.

CASE VIDEO


Hero Medium: Other

Medium Featured On Video: Interactive, Print, OOH,Online Video

Audience: Home-owners, Families

Objectives: Increase awareness

Type: Business to Consumer

Classification: Regional

Language: English