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Brooklyn Academy of Music
BAM and then it hits you.

RAN IN: United States

CLIENT
Brooklyn Academy of Music

Molly Meloy - Director, Strategic Mktg.

AGENCY
mcgarrybowen *Lead Agency

Bill Borrelle - CEO
David Black - Assoc. Creative Director
Joe Mongognia - Creative Director
Haydn Morris - Executive Creative Director
Steve Morrell - Assoc. Creative Director
Meghan Norris - Acct. Supervisor
Jessica Post - Acct. Managing Director
Christina Zachariades - Strategic Planning Director


SUMMARY

BAM is about to celebrate its 150th anniversary however; much of what was happening there was overshadowed by the cultural offerings in Manhattan. In order for BAM to compete with these more recognized places for ticket buyers and sponsors, BAM needed to establish a strong brand. So we tapped into our targets universal desire for daring programming with our insight: BAM performances are ones you NEVER forget. Our campaign idea, "BAM and then it hits you," showcased how BAM moments linger. Not only did the campaign result in attracting its largest audience and new sponsors, but the tagline has slipped into NYC vernacular- truly establishing BAM as a destination for those creatively unafraid.

CASE VIDEO


Hero Medium: OOH

Medium Featured On Video: OOH

Audience: Reconnect with Audience, New Audience

Objectives: Increase brand loyalty

Type: Business to Consumer

Classification: Local

Language: English