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Budweiser
Flash Fans

RAN IN: Canada

CLIENT
Anheuser-Busch Company

Jorn Socquet - VP, Mktg.
Kyle Norrington - Director, Mktg.
Andrew Oosterhuis - Brand Manager
Ben Seaton - Sr. Brand Manager

AGENCY
Anomaly *Lead Agency

Mike Byrne - Executive Creative Director, Partner
Jason Deland - Partner
Jessica Ghersi - Creative
Grant Mason - Creative
Derek McCarty - Acct. Director


SUMMARY

Just as Budweiser was launching its first work around hockey, the NHL announced it signed with Molson and would not renew its contract with Budweiser. This was an advantage for Molson as the biggest drinking occasion in Canada happens during hockey. We created an authentic story playing to Budweiser strengths: iconic brand that loved sports. We delivered in a way that showed we arent sponsors, but as fans that loved the game as much as its consumers. The results were tremendous, 153MM impressions and expanded share against Molson from 5.2-6.0

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive

Objectives: Build brand equity

Type: Business to Consumer

Classification: National

Language: English