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Philips Norelco
I'd &*@! Me

RAN IN: United States

CLIENT
Philips Norelco

Jacopo D'Alessandris - CMO NA
Annette Domnik - Mktg. Director
Shannon Jenest - Director, Comm.

AGENCY
Ogilvy & Mather *Lead Agency

Matt Dowshen - SVP, Managing Director
Tom Elia - Creative Director
Kacy Erdelyi - Group Planning Director
Andreas Hoff - Art Director
Lukas Lund - Art Director
Jennifer Natuzzi - Acct. Director
Kara Shenton - Acct. Supervisor


Geometry Global


Havas Media


OneVoice


Zocalo


SUMMARY

Philips Norelco was king of the electric shaving and grooming category, which had been flat for ten years. In order to grow, we had to woo a completely new audience: 18-24 year old men. We won them over by showing them we understood why they groomed, and by speaking to them in a language that no electric tool ever had. Not only were we able to sell them on Philips Norelco, but we created a shift in the entire electric shaving and grooming category.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Interactive,PR,Social Networking Applications

Audience: New Audience,Teens (13-20),Young Men (20-35)

Objectives: Gain new customers

Type: Business-to-Consumer

Classification: National

Language: English