Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4

PotashCorp
"Ekonomics"

RAN IN: United States, Canada

CLIENT
PotashCorp

Thomas Pasztor, Sr. Director, Stakeholder Communications
Diane Kooistra, Corporate Relations Coordinator

AGENCY
gyro *Lead Agency

Brian Peters, President
Doug Kamp, Executive Creative Director
Matt Ritondaro, Associate Creative Director
Vic Emond, Digital Diretor
Scott Emond, Creative Director
John Castenada, Art Director
Dan Fergus, Creative Director
Morgan Valentine, Acct. Supervisor


SUMMARY

The objective of the eKonomics campaign is to create a powerful business case for investing in soil nutrition. Gyro designed eKonomics.com to be a comprehensive online resource that delivers simple analyses of soil science data, agronomic information, research and best management practices to help farmers and retailers achieve greater financial success. It is a first-of-its-kind web property that treats farmers as the businessmen and women they are, and offers proprietary tools to make smart business decisions not just emotional decisions.

CASE VIDEO


Hero Medium: Interactive/Online

Audience: Our primary target was the Entrepreneurial Grower

Objectives: Increase brand loyalty

Type: Business-to-Business

Classification: National

Language: English