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OK2TALK; National Association of Broadcasters
OK2TALK: Giving Youth a Voice to Discuss Mental Health

RAN IN: United States

CLIENT
National Association of Broadcasters

Michelle Lehman, Executive VP, Marketing

AGENCY
Ogilvy & Mather *Lead Agency

Junia Geisler, VP
Allyson Hummel, Sr. VP, Creative Director
Meghan Kotlanger, Acct. Director
Karen Costa, Sr. Acct. Executive
Jessica Price, Digital Producer
Nasreen Qureshi, Designer
Russell Hayer, VP, Associate Creative Director
Jennifer Gusikoff, Sr. VP


Homestead Films

Lance Doty, Director / Founder


SUMMARY

Following the devastating shooting at Sandy Hook Elementary School in 2012, Ogilvy partnered with the National Association of Broadcasters to produce a compelling PSA campaign to chip away at the stigma surrounding mental illness and create an online community where teens and young adults struggling with mental health problems could open up and share their personal stories of recovery, tragedy, struggle and hope. The campaign raised awareness and reduced stigma around mental illness in America through the powerful PSA and effective and engaging social media strategy through OK2Talk tumblr.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive/Online

Audience: 13 - 24 year olds struggling with mental illness

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English