Burger King

Eric Hirschhorn, Chief Marketing Officer, North America
Adam Gagliardo, Director, Digital Marketing and Social Media

Code and Theory *Lead Agency

Steve Baer, Managing Partner
Kelly Meyers, Sr. Creative Strategist
Alexis Dorenter, Acct. Director
Mila Golubov, Associate Creative Director
Conor Champley, Writer
Jeremy Stein, Art Director
Remya Rajagopalan, Producer
Nick Macri, Sr. Insight Analyst

Horizon Media

Alison Brod PR

How did Burger King engage a passionate community and mobilize them to be its biggest brand advocates? By listening. They screamed for Chicken Fries, so we brought them back. But we didnt just re-launch a product - we created an explosion of awareness on the platforms they spent the bulk of their time, and watched them share our content with friends and fellow superfans. Bound together by their love of Chicken Fries, this community fanned the spark that resulted in Burger King's biggest sales jump in the U.S. in 2 years.