Maybelline New York

Diana Madkekar, Sr. Manager, Digital Marketing
Matthijs van der Putten, Director, Global Digital Marketing
Marnie Levan, Director, Digital Marketing
Stephanie Brownstein, Assistant Manager, Marketing

Code and Theory *Lead Agency

Paras Shah, Acct. Director
Zeny Picone, Sr. Creative Strategist
Kendra Jones, Sr. Copywriter
Jessica Lee, Associate Creative Director

DigitasLBi *Lead Agency

Anna-Marieke Stallings, Media Supervisor
Mike Haberman, VP, Group Director

Maybelline was challenged to introduce a 12-shade eye shadow palette to the mass market in a way that brought excitement to the category and was ownable to Maybelline. As this was not the first palette in the mass market, Maybellines strategy was to capitalize on the nude makeup trend and drive the message with a unique point of view. The Dare To Go Nude campaign messaging needed to introduce the product launch, inspire her, demonstrate the ease of artistry and educate her on different looks.