Turner Broadcasting Network

Tricia Melton, SVP Marketing
Keisha Taylor, Sr. Director

Grey New York *Lead Agency

Lisa Topol, Executive Creative Director
Derek Barnes, Executive Creative Director
Hema Patel, Creative Director
Brian Platt, Group Creative Director
Brett Banker, SVP, Acct. Director
Diana Gay, VP, Producer
Courtney Engel, VP, PR & Marketing
Meaghan Remshard, Acct. Supervisor, Activation

Solid Angle

P.R.omotion!/EventPermits

Match-Up Promotions

While the Dallas series reboot in 2012 was successful, the novelty of the show's iconic return began to wear off in Season 2. For the launch of Season 3, we brought the buzz back to the show by making the Ewing family's notoriously conniving approach to the oil industry a reality. 'Ewing Energies,' a life-size gas station, drove impressions by 25% more than projections, generated more web chatter on the day of the premiere than competing shows, and ultimately got 2.7MM (2.5MM projection) viewers to tune in for the premiere.