Subaru Of America

Alan Bethke, VP, Marketing
Brian Cavallucci, National Advertising Manager

Carmichael Lynch *Lead Agency

Randy Hughes, Executive Creative Director
Ryan Peck, Writer, Creative Director
Scott OLeary, Art Director, Creative Director
Andrew Wetzel, Designer
Jon Mielke, Sr. Content Producer
Krista Kelly, Acct. Director
Amber Benson, Planning Director, Brand Activation
Joe Germscheid, Director of Consumer Engagement

Subaru knew that, on paper, the specs of the 2015 WRX/STI would be disappointing to a vocal group of enthusiasts. But in truth, these cars are the best handling ever. We had to find a unique way into this community where traditional Subaru advertising would be rejected by nature of how our target operates. So we created a renegade company, DoubleURXXX Productions, to deliver high-adrenaline content and once-in-a-lifetime experiences to this audience centered around WRX/STIs handling. Engagement with this non-traditional campaign lead us to record sales of WRX and STI.