Certified Financial Planner Board of Standards, In

Kevin Keller, CEO
Gail Reisman, Director of Marketing
Paul Horenkamp, Marketing Manager

Arnold Worldwide *Lead Agency

Cheryl Eklind, EVP, Executive Director
Wade Devers, Managing Partner, Executive Creative Director
Craig Miller, SVP, Group Creative Director
Thomas Hair, Associate Creative Director, Art Director
Adam Koehler, Associate Creative Director, Copywriter
Karin Wood, SVP, Director of Human Nature
Bill Goodell, EVP, Director of Broadcast & Integrated Production

Havas Media

CFP thoroughly vets financial planners and advisors, to ensure theyre the highest standard of professionalism. But, research showed low consumer awareness of CFP certification, with consumers choosing financial advisors based on word of mouth or gut feeling. So, to prove the danger of this, we took a dreadlocked DJ with no financial knowledge, gave him a makeover and a crash course in finance, and then convinced some real people to trust him with their finances. Our experiment led to some hilarious results, and we exceeded our awareness goal by 20%.