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Sea-Doo
Spark Some Fun

RAN IN: United States, Canada

CLIENT
Bombardier Recreational Products

Julie Tourville, Director, Global Marketing
Adrien deAlexandris, Marketing Manager

AGENCY
Cramer-Krasselt *Lead Agency

Alyssa Feuerer, Acct. Supervisor
David Dugan, SVP, Group Acct. Director
Darci Bandi, Acct. Supervisor
Brian Ganther, VP, Creative Director
Sarah Schmidt, PR Acct. Supervisor
Timm Gable, Associate Executive Producer
Shelley Gauthier, VP, Campaign Management Supervisor


BrandSpark International


Geometry Global


LOOK Marketing

Tim McKercher, President


SUMMARY

After a 20 year decline, the watercraft industry needed a boost. Price, size and power pushed young families away from purchasing. Enter Sea-Doo Spark, a new watercraft more accessible than anything else out there. Our Spark Some Fun launch campaign, along with one kick ass party in Miami, placed the product in the social feeds and lives of our target. Then, Sea-Doo completely sold out of Sparks and restored relevance of the category with a new group of purchasers.

CASE VIDEO


Hero Medium: Social Media

Audience: Fathers

Objectives: Gain new customers

Type: Business to Consumer

Classification: National

Language: English