Oberto Brands

Mike Ginal, Brand Director
Tom Ennis, CEO
Greg Yahn, VP - Marketing
Andre Pontes, Brand Manager

Positivity *Lead Agency

Anthony Walker, Art Director
Kris Matheney, Digital Producer
Court Crandall, Creative

Alcone Marketing

Corey Saenz, SVP - Client Engagement

Horizon Media

David Heimlich, VP, Managing Director

FleishmanHillard

How does a 96-year-old family-owned jerky company with little brand relevance and declining sales velocities compete against a category leader ten times its size? First, highlight the one thing they cant - all natural. Then, create a campaign that is funny enough to break through, emotional enough to stir them to action and informative enough to create a real distinction between your product and theirs. And in less than a year, you have a market share chart that was trending downward at a frightening level, take an instant upturn, with grocery sales rising +34%.