Hotels.com

CP+B *Lead Agency

Kate Higgins, VP, Acct. Director
Adam Barger, Content Management Supervisor
Kelly Olech, Content Supervisor
Caleb Zimmerman, Content Manager
Dan Donovan, VP, Executive Creative Director
Dave Swartz, VP, Executive Director of Art Direction and Design
Andrew Lincoln, VP, Creative Director
Matt Talbot, VP, Creative Director
Jamin Duncan, Associate Creative Director
Brian O'Connell, Sr. Cognitive Anthropologist

The plethora of players in the online travel category were not giving consumers any reason to choose one site over another. Hotels.com had to stand out in this sea of sameness and prove that they have the kind of differentiated products and services that dont just make them the best choice in online hotel booking but the obvious choice. To do that, they enlisted Captain Obvious. Once just a phrase in popular culture, Hotels.com brought Captain Obvious to life, and in him found their biggest advocate and fan.