IKEA Canada

Hilary Lloyd, Country Marketing Manager

Leo Burnett Toronto *Lead Agency

Judy John, CCO
Morgan Kurchak, Group Creative Director
David Federico, Group Creative Director
David Kennedy, SVP Acct. Management Group
Natasha Dagenais, Group Acct. Director
Lisa Hart, Sr. Strategic Planner
Heather Morrison, Social Media Planner
Brent Nelsen, Chief Strategy Officer

Jungle Media *Lead Agency

Brooke Leland, VP. Media Connection Planning

IKEA has a problem it can't seem to shake. While Canadians love the brand in their 20s and 30s, when they start thinking about and having families of their own, they reach a point where they believe they've outgrown IKEA. So, we had one big question to address in our 2014 Brand campaign: How do you get Canadians who feel theyve outgrown you to shop you again? This case illustrates how IKEA was able to re-connect with the hard-to-hit 35+ target and drive already successful sales even higher.