ESPN / SEC Network

Aaron Taylor, SVP, Marketing
Scott Parker, VP, Consumer Marketing
Michelle Berry, Sr. Director, Marketing - SEC Network
Katherine Boidy, Associate Director, Marketing - SEC Network
Welles Wiley, Marketing Coordinator

McKinney *Lead Agency

Walt Barron, Head of Acct. Planning
Naomi Newman, SVP, Executive Producer
Matt Trego, Associate Creative Director
Roger Fish, Sr. Copywriter
Grace Tarrant, Acct. Supervisor

In Summer 2013, ESPN decided to launch a national network dedicated to the Southeastern Conference. Though the conference was revered for college athletics, the SEC Network faced two challenges: distribution and a small audience footprint. For a successful launch, the work needed to be bigger than sports alone. So the Network invited fans to Take It All In, putting the SECs unique, compelling culture up on a pedestal. And the message resonated. By its debut on August 14, the SEC Network was the most successful cable network launch in history.