Arbella Insurance

Gayle O'Connell, VP Human Resources and Corporate Communications
Mary Anne Hailer, Director of Corporate Communications

Full Contact Advertising *Lead Agency

Lauren Kimball, Director of Acct. Management
Marty Donohue, Partner, Creative Director
Tim Foley, Partner, Creative Director
Adam St. John, Art Director
Tim Bunker, Copywriter
Jen Maltby, Chief Strategy Officer
Jonathan Braun, Producer
Alex O'Reilly, Acct. Supervisor

Norbella

Greenough, Brand Storytellers

With national players flooding the market using massive media budgets, it was critical for Arbella Insurance, a regional player, to break through the clutter. Arbella targeted Millennials by creating a product that fills their unique, life stage insurance need: Carpartment a combination of car and renters insurance. We matched this memorable product name with an ownable campaign platform, and results have been astounding. In 2013 alone, there was a 122% lift in Carpartment sales, with 90% of policies including auto.