Volkswagen of America

Vinay Shahani, VP of Marketing
Paige Parrent, Digital Platforms Manager

Deutsch LA *Lead Agency

Mike Sheldon, CEO
Winston Binch, Partner, Chief Digital Officer
John Deschner, EVP, Executive Director, Digital Acct. Manager
Tom Else, EVP, Group Acct. Director
Kristie Weston, VP, Acct. Director
Pam Scheideler, EVP, Director of Digital Production
Justice Erolin, VP, Creative Technology Director
Andy Hsu, VP, Creative Director

Automaker websites were falling short of shopper needs: people couldnt search intuitively by criteria they cared about, and would build a car online but not be able to find it nearby. The new vw.com took cues from dating websites and revolutionized car shopping. Users can now search by whats important and the site matches them to a VW in their area with their exact specifications. Since launch, inventory search is up +78.5%, dealer search is up +184.7%, and the number of shoppers delivered to dealer websites increased +253.7%.