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Kellogg's
Kellogg's Give a Great Start

RAN IN: United States

CLIENT
The Kellogg Company

Noel Geoffroy, SVP Kellogg's Morning Foods Marketing
Kristin Wesolowsi, Director, Kellogg's Morning Foods Promotions

AGENCY
Leo Burnett/Arc Worldwide *Lead Agency


The Integer Group *Lead Agency


Krispr Communications

Nickay Penado, Acct. Director
Megan Byron, Acct. Supervisor
Graham Woodall, EVP Creative Director
Kieran Antill, Managing Partner/Executive Creative Director/EVP
Jeremy Fox, Executive Producer / SVP
Danae Lavoie, Sr. Strategist


Starcom MediaVest Group

Linda Holland, Creative Director
Tazia Strausser, Acct. Director


VML


SUMMARY

Cereal had lost its place as the best start to the day. With people increasingly believing in breakfast, yet not Kelloggs, we needed to reclaim our top spot and show how Kelloggs powers potential. By using the Olympics as a platform, we proved that in a world that celebrates the finish, Kelloggs has always championed the start. With the help of 14 Olympic athletes and thousands of fans, we helped give great starts to two million kids in need, and bolstered engagement, affinity and share along the way.

CASE VIDEO


Hero Medium: Consumer Involvement/User Generated

Audience: Mothers

Objectives: Build brand equity

Type: Business to Consumer

Classification: National

Language: English