IBM

Jon Iwata, Sr. VP, Marketing and Communications
Ann Rubin, VP, Branded Content and Global Creative

Ogilvy & Mather *Lead Agency

Steve Simpson, CCO, Ogilvy & Mather North America
Mike Hahn, Executive Creative Director
Ryan Blank, Executive Creative Director
Susan Westre, Executive Creative Director
Magnus Blair, Group Planning Director
Maggie O'Brien, Sr. Director, Marketing Strategy
Kimberly Duffy, Sr. Partner, Managing Director
Joan Voltz, Acct. Director

Neo@Ogilvy

Leopard

IBMs Smarter Planet Agenda was born in the dark days of 2008s Financial Crisis, yet has lasted 6 years an age in any category, let alone Technology. It took an insight into the capabilities of data to solve problems and elevated it to an inspiring vision of how we could all make our world work better. In doing so, it made a swathe of new markets for IBM. Smarter Planet has created billions in revenue for IBM, paying back at a rate of $20 for every $ spent on media.