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The United Nations
What Do You Think The World Needs More Of?

RAN IN: United States, Canada

CLIENT
The United Nations

AGENCY
Leo Burnett New York *Lead Agency

Jay Benjamin, CCO
Kieran Antill, Executive Creative Director
Michael Canning, Executive Creative Director
Darren Wright, Executive Creative Director
David Skinner, Executive Creative Director
Andre Gidoin, Sr. Art Director
Jeremy Fox, Executive Producer
Harry Roman, Strategy Director
Deb Botkin, Creative Operations
Stephanie Costa, Sr. Acct. Executive


Starcom MediaVest Group


SUMMARY

While people want to help disaster victims, often the only resource people have to give are their words of support, strength and hope, which are seen across all social media channels. Only the resource aid workers need most are funds. Our solution: turn peoples words into action. Introducing The World Needs More a first of its kind marketplace for words. Brands and individuals are invited to sponsor a word they think the world needs more of. Every time that word is shared using #TheWorldNeedsMore, a percentage of the sponsored amount is unlocked. The more words people share the more is donated.

CASE STUDY

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CASE VIDEO


Hero Medium: Branded Content

Audience: All People

Objectives: Government and social aims

Type: Business to Consumer

Classification: Multinational

Language: English