Activision

Todd Harvey, SVP Consumer Marketing
Tim Ellis, EVP Chief Marketing Officer
Eric Hirshberg, CEO

72andSunny *Lead Agency

Daniel Teng, Strategic Director
Peter Vattanatham, Creative Director
Tim Wolfe, Creative Director
John Graham, Group Strategy Director
Bryan Smith, Co-Head of Strategy
Glenn Cole, Chief Creative Officer, Partner
Matt Jarvis, Chief Strategy Officer, Partner

OMD

Edelman

This is the story of an improbable moon shot, where an unknown video game called Destiny tore through culture and blew up records. Underneath a shell of complexity and perceived mythic sci-fi nerdery, we found an experience everybody wanted: hop around the solar system, waste aliens, and ascend into a badass, all in front of your peers. In other words, Destiny let gamers become legend. This promise of fame helped make Destiny an instant blockbuster, fueling the biggest new franchise launch in video game history.