Tillamook

Gillian Kennedy, Marketing Manager
John Russell, CMO

72andSunny *Lead Agency

Josh Jefferis, Group Brand Director
Jason Ambrose, Creative Director
Jason Heinz, Data Strategy Director
Laura Colvin, Data Strategist
Anneliese Rapp, Strategist
Kelly Schoeffel, Co-Head of Strategy
Matt Jarvis, Chief Strategy Officer, Partner

Horizon Media

Dave Kersey, VP, Brand Group Director

How does a farmer-owned dairy co-op from Oregon win the West? By taking a stand for higher standards. We discovered that even the most food-conscious foodies had a blind spot when it came to dairy. Our disruptive Dairy Done Right campaign issued a wake-up call, exposing them to the corner-cutting practices of CPG conglomerates and introducing Tillamook as the independent dairy brand with stubbornly high standards and kickass products to back them up. In just a few months, we rallied dairy lovers across the West and grew sales in our 3 primary categories by +42%.