Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

CommunityAmerica
Change Where You Bank. Change Your World.

RAN IN: United States

CLIENT
CommunityAmerica Credit Union

Rob Persaud, Chief Marketing Officer
Matt Johnson, Marketing Director, Communications

AGENCY
Bailey Lauerman *Lead Agency

Maggie Simpson, Brand Manager
Annie Grace, Brand Strategist
Derek Van Horne, Digital Creative Director
Michael Johnson, Senior Copywriter
Tana Kosiyabong, Associate Creative Director
Doug Hagge, Chief Strategy Officer
Porsha Swim, Brand Strategy Coordinator
Lisa McCallan, Connections Strategist/Associate Media Director


SUMMARY

Standing Apart by Standing for Something. CommunityAmerica Credit Union had served the Kansas City area for 75 years. But technology severely changed the way people bank and with whom they bank. Suddenly, CommunityAmerica found itself struggling to attract a younger generation. Unable to compete technology-wise to attract a largely millennial audience, CommunityAmerica tapped into something even greater a shared values system to win over the hearts and minds of a generation that believed that the choices they make matter.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Consumer Involvement/User Generated, Interactive/Online, OOH, Social Media, TV

Audience: Other

Objectives: Increase awareness

Type: Business to Consumer

Classification: Local

Language: English