States United To Prevent Gun Violence

Grey New York *Lead Agency

Stephen Krauss, Executive Creative Director
Andreas Dahlqvist, CCO - Grey NY
Per Pedersen, Deputy Worldwide CCO
Tor Myhren, Worldwide CCO
Ari Halper, Executive Creative Director
Joao Coutinho, Group Creative Director
Elizabeth Gilchrist, SVP Account Director
Marco Pupo, Group Creative Director
Katie Stirn, Account Supervisor
Floyd Russ, Producer

Rival School Pictures

Vision Post

America has a gun crisis: 30,000 deaths & 80,000 injuries annually. Despite research proving that gun ownership increases your risk of death & injury, 63% of Americans believe owning a firearm will make you safer. Our strategy: Get first-time gun buyers who want a firearm for safety to think twice about the protection it brings Our idea: Guns With History. Debunk the misperception by opening a real & virtual gun store and selling firearms by sharing the unintended tragic histories that resulted - suicides, homicides, unintentional & mass shootings.