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Chase Freedom
Chase Freedom: Building Brand Love Through the Fun of Cash Back.

RAN IN: United States

CLIENT
JPMorgan Chase & Co.

Ryan MacDonald, Executive Director, Card Brand & Advertising
Greg Stranz, VP Manager, Card Brand & Advertising

AGENCY
Saatchi & Saatchi *Lead Agency

Talia Handler, EVP Group Account Director
Bryan Stuke, Account Executive
Wanda Pogue, Chief Strategy Officer
Greg Reiner, Strategic Planner
Doug Pippin, Creative Director
Katie Kuni, ACD
Kasey Foster, ACD
Rebecca Robertson, Account Director


ROAR Groupe


ZenithOptimedia


SUMMARY

By 2014, long-time cash back credit card market leader Chase Freedom found itself losing ground in a category saturated with competitive numerical messaging. To connect with a new generation who didnt want to do the math, Freedom instead celebrated the real meaning of cash back the fun things you can do with it, not the percentage you earn. After only four months, we doubled online positive sentiment, increased the number of people likely for Freedom by 31%, and beat our sales growth goal by 20%.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Branded Content, Interactive/Online, Social Media, TV

Audience: Other

Objectives: Gain new customers

Type: Business to Consumer

Classification: National

Language: English