Wm. Wrigley Jr. Company

Katherine Waller, Senior Brand Manager
Kate Guthrie, Senior Associate Brand Manager

Energy BBDO *Lead Agency

Elke Anderle, SVP, Group Planning Director
Larry Gies, Chief Strategy Officer
Jamie Defer, Global Account Director
Lianne Sinclair, SVP, Client Service Director
Jeff Adkins, Managing Director
Allison Arling-Giorgi, Sr. Planner
Andres Ordonez, EVP, Executive Creative Director
Jeff Cenna, Creative Director

Starcom

Stellar Engine

Olson Engage

Catapult Marketing

In 2014 we had a game-changing idea for 5 Gum. The category was down and teens were a big reason why. So we transformed our packs into games of Truth or Dare that would give teens a reason to engage with 5 Gum again. But we didnt stop there we also gave them a way to earn the social currency they crave by making the in-pack game more social. The result? Our program contributed to a phenomenal 17% lift in sales velocity over the previous year .