Mars Chocolate North America

Allison Miazga-Bedrick, Brand Director

BBDO New York *Lead Agency

Gianfranco Arena, EVP, Executive Creative Director
Peter Kain, EVP, Executive Creative Director
Susannah Keller, EVP, Worldwide Senior Director
Joshua Steinman, SVP, Director
Kathryn Brown, EVP, Senior Director
David Lubars, Chief Creative Officer, BBDO Worldwide
Alaina Crystal, Senior Planner
Crystal Rix, EVP, Business Development

Starcom

Fanscape

The Marketing Arm

Brad Sheehan, Director, Entertainment

Snickers has been iconic in the US for decades; but even iconic chocolate brands arent immune to the fickle consumer, whose impulsive purchases leave little room for long-term loyalty. By tapping into a human truth that we act out-of-sorts when hungry and creating an engaging construct to bring that truth to life, Youre Not You When Youre Hungry created an emotional connection with consumers; five years in, the campaign has inspired global adoption, integrated seamlessly into new platforms, and become a satisfying part of culture, with no sign of stopping.