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SONIC Drive-In
SONIC's Two Guys: Showing America How to SONIC

RAN IN: United States

CLIENT
SONIC Drive-In

Cliff Hudson, CEO
Todd Smith, CMO

AGENCY
Goodby Silverstein & Partners *Lead Agency

Leslie Barrett, Group Account Director
Margaret Johnson, Executive Creative Director
Jon Wolanske, Creative Director
Bonnie Wan, Group Brand Strategy Director
Jenna Duboe, Account Director
Melanie Wong, Senior Brand Strategist
Dong Kim, Communication Strategy Director
Matthew Winks, Broadcast Producer


ZenithOptimedia


SUMMARY

In 2012, SONIC Drive-In wasnt the fastest, cheapest or easiest fast-food option out there. Recession-wary Americans safeguarded their wallets, limiting restaurant options and meal costs. So during a time when America was looking for relief, SONIC reintroduced the Two Guysa classic comedy duo that provided, well, comedic relief. Over the course of four years, the campaign helped drive 25% growth in sales and a stock price that skyrocketed from $9 to $36 a share (at a 52-week high).

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV

Audience: Other ( (Millennial)

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English