Ontario Women's Directorate

Leo Burnett Toronto *Lead Agency

Kelly Zettel, Group Creative Director
Sam Cerullo, Group Creative Director
Lisa Greenberg, Creative Director
Judy John, Chief Creative Officer
Brent Nelsen, Chief Strategy Officer
Lyndsay Cattermole, Project Manager
Hazel De Vela, Account Executive
Allison Ballantyne, Group Account Director

ZenithOptimedia

Our objective with #WhoWillYouHelp was to educate the public that the grey area shouldnt be so grey, and start a conversation that would eliminate any ambiguity around what constitutes sexual assault and harassment. Unlike other sexual violence campaigns that focus on the victim or the abuser, our strategy was to target bystanders and empower them to take action if they witness sexual assault. The #WhoWillYouHelp campaign was extremely successful in bringing awareness to the grey area so many people find themselves in, and educating on the role they could take in preventing sexual violence and harassment toward women.