Mars Chocolate North America

Allison Miazga-Bedrick, Brand Director

BBDO New York *Lead Agency

Gianfranco Arena, EVP, Executive Creative Director
Joshua Steinman, SVP, Director
Susannah Keller, EVP, Worldwide Senior Director
Crystal Rix, EVP, Business Development
Alaina Crystal, Senior Planner
David Lubars, Chief Creative Officer, BBDO Worldwide
Peter Kain, EVP, Executive Creative Director

Starcom

Weber Shandwick

Fanscape

Torri Eubanks, SVP, Senior Account Director

The Marketing Arm

Brad Sheehan, Director, Entertainment

To remind people to grab Snickers when hungry, we turned to the largest media moment in the US the Super Bowl to capture attention with our universally relevant campaign, Youre Not You When You're Hungry. But after being out of the Super Bowl since 2011, the Big Game had become a Big Season, and our challenge was to reach people beyond just one night. By entertaining people in multiple media channels, we reminded people to pick up Snickers when hungry and satisfied their Super Bowl experience to boot.